Repositioning to be of value again
To bring the value back we used creative graphics, solid fonts and pleasant tones, the selection of images and colours used are kept to a minimum and delivered with a creative touch in order to bring out the key topics of discussion. We have kept the focus on the content by bringing a level of diversity and inclusion from the industry itself, whilst establishing a recognisable look and feel for the magazine. Having people on the cover brings us back to being a publication for the people who make up the insurance industry.
INSURANCE is the only publication for the insurance industry that comes out of Malaysia serving as a platform for readers to stay updated and connected with the industry. As such the magazine needs to be engaging from start to finish with content that is of value to readers and that not only caters to those already established in the industry, but also to those coming up the ranks.