A total make over taking things to the next level
The look and design is refreshed with infographics that brings out the keys facts, colourful graphic orientated images that bring life to the pages and photographs celebrating people. Giving a consistent professional looking design language throughout, moving the publication towards a more unique and diﬀerentiated place in the mind of readers.
The Asian Institute of Finance has a “purpose to enhance human capital development and talent management across the Asian financial services industry”. Through its publication The Asian Link it caters to the C-suite banking, finance professionals, academics and general business professionals. With content coming from professionals and market researchers the magazine was still not 100% in par with other international business and finance orientated magazines when it came to the overall look, feel and flow of the content.